Brand Guidelines

Use these MITechCon logo variants, colors, and partner usage notes when creating event promotions.

Logo Variants

Use color logos on light backgrounds and white logos on dark, purple, or photographic backgrounds.

MITechCon logo in purple, gold, and blue on a transparent background.

MITechCon Color Logo

Primary logo for light backgrounds and partner announcements.

Use
Light backgrounds
Format
PNG
Size
69 KB
Download
Alternate MITechCon logo in purple, gold, and blue on a transparent background.

MITechCon Color Alternate Logo

Alternate color logo lockup for light backgrounds and partner layouts that need a balanced mark.

Use
Light backgrounds
Format
PNG
Size
80 KB
Download
Vertical MITechCon logo in purple, gold, and blue on a transparent background.

MITechCon Vertical Logo

Stacked logo option for square or narrow partner layouts.

Use
Square layouts
Format
PNG
Size
77 KB
Download
White MITechCon logo on a transparent background for dark layouts.

MITechCon White Logo

Primary logo for dark or photographic backgrounds.

Use
Dark backgrounds
Format
PNG
Size
65 KB
Download
Alternate white MITechCon logo on a transparent background for dark layouts.

MITechCon White Alternate Logo

Alternate white logo lockup for dark or photographic partner layouts.

Use
Dark backgrounds
Format
PNG
Size
74 KB
Download
Vertical white MITechCon logo on a transparent background for dark layouts.

MITechCon White Vertical Logo

Stacked white logo option for square or narrow dark partner layouts.

Use
Dark square layouts
Format
PNG
Size
71 KB
Download

Usage Notes

  • Leave clear space around the logo so it is not crowded by copy, edges, or partner marks.
  • Do not stretch, squeeze, rotate, crop, or otherwise distort the supplied logo artwork.
  • Do not recolor the logo. Use the supplied color and white variants.
  • Do not put gold text on white or very light backgrounds.
  • Use supplied white logos on dark, purple, or photographic backgrounds.

Type

MITechCon partner materials use Lato for headings, body copy, labels, and calls to action.

Palette

Use purple as the primary brand signal. Gold is an accent and should never be used on white.

Primary Purple#673ab7
Deep Purple#512da8
Gold#ffcb05