MITechCon Color Logo
Primary logo for light backgrounds and partner announcements.
- Use
- Light backgrounds
- Format
- PNG
- Size
- 69 KB
Brand Guidelines
Use these MITechCon logo variants, colors, and partner usage notes when creating event promotions.
Logo Variants
Use color logos on light backgrounds and white logos on dark, purple, or photographic backgrounds.
MITechCon Color Alternate Logo
Alternate color logo lockup for light backgrounds and partner layouts that need a balanced mark.
- Use
- Light backgrounds
- Format
- PNG
- Size
- 80 KB
MITechCon Vertical Logo
Stacked logo option for square or narrow partner layouts.
- Use
- Square layouts
- Format
- PNG
- Size
- 77 KB
MITechCon White Logo
Primary logo for dark or photographic backgrounds.
- Use
- Dark backgrounds
- Format
- PNG
- Size
- 65 KB
MITechCon White Alternate Logo
Alternate white logo lockup for dark or photographic partner layouts.
- Use
- Dark backgrounds
- Format
- PNG
- Size
- 74 KB
MITechCon White Vertical Logo
Stacked white logo option for square or narrow dark partner layouts.
- Use
- Dark square layouts
- Format
- PNG
- Size
- 71 KB
Usage Notes
- Leave clear space around the logo so it is not crowded by copy, edges, or partner marks.
- Do not stretch, squeeze, rotate, crop, or otherwise distort the supplied logo artwork.
- Do not recolor the logo. Use the supplied color and white variants.
- Do not put Gold or Baby Blue text on white or very light backgrounds.
- Use supplied white logos on dark, purple, or photographic backgrounds.
Type
MITechCon partner materials use Lato for headings, body copy, labels, and calls to action.
Palette
Purple is the primary Michigan Technology Conference brand color. Gold and Baby Blue are accents and should be used sparingly. CMYK values are approximate.
Purple should be the most recognizable color in partner-created materials. Deep Purple may be used for darker backgrounds, contrast areas, overlays, and hover states. Gold and Baby Blue should support the layout as highlights, badges, rules, icons, or small design elements.
Partners should avoid introducing additional bright colors unless needed for accessibility, charts, or required organizational branding. When in doubt, use Purple, Deep Purple, White, and limited Gold or Baby Blue accents.
Preferred Color Use
| Use case | Recommended colors |
|---|---|
| Main headline | Primary Purple or Deep Purple |
| Dark background | Deep Purple |
| Text on dark background | White |
| Accent line, badge, icon, highlight | Gold or Baby Blue |
| Button or CTA | Primary Purple or Deep Purple |
| Text on Gold | Deep Purple or very dark text |
| Text on Baby Blue | Deep Purple or very dark text |
| General body text | Near Black / Ink |
Avoid
| Avoid | Why |
|---|---|
| Gold text on white | Too low contrast |
| Baby Blue text on white | Too light for readable text |
| White text on Gold | Usually too low contrast |
| White text on Baby Blue | Usually too low contrast |
| Using Gold as the dominant color | It weakens the purple brand signal |
| Adding unrelated bright colors | It makes partner materials feel off-brand |